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Edelman Trust Barometer 2024 - AI Insights
reportCredibility Rating
3/5
Good(3)Good quality. Reputable source with community review or editorial standards, but less rigorous than peer-reviewed venues.
Rating inherited from publication venue: Edelman
This report provides empirical public opinion data useful for understanding societal attitudes toward AI governance and deployment, relevant to researchers and policymakers working on responsible AI and public trust.
Metadata
Importance: 45/100organizational reportdataset
Summary
The 2024 Edelman Trust Barometer examines global public trust in AI, exploring how people perceive AI's benefits versus risks, institutional accountability for AI governance, and the role of trust in AI adoption. It provides cross-national survey data on attitudes toward AI from diverse demographic and geographic groups.
Key Points
- •Global public trust in AI remains mixed, with significant variation across countries and demographic groups regarding perceived benefits and risks.
- •Respondents express concern about the pace of AI development outstripping governance and regulatory frameworks.
- •Institutions such as governments and tech companies face a trust deficit in their ability to responsibly manage AI deployment.
- •Fear of job displacement and misuse of AI are among the top concerns cited by survey respondents worldwide.
- •Trust in AI is closely linked to trust in the organizations deploying it, underscoring the importance of corporate and governmental accountability.
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# 2024 Edelman Trust Barometer
with key insights around AI
# Trust Index 2023 to 2024: Developing Countries Lead on Trust
# Trust Index
(average percent trust in NGOs, business, government, and media)
# 2024 Trust Index among
Developing countries 63
Developed countries 49
2024 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU\_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg., and by developed and developing countries. Year-over-year changes were tested for significance using a t-test set at the $9 9 % +$ confidence level.
Due to a translation inconsistency in France, the 2023 Trust Index has been imputed using a model. For more details, please see the Technical Appendix.
| | |
| --- | --- |
| enerarpopulation |
| 55 83 | Global 28 China |
| 75 74 73 71 66 66 63 62 61 56 54 53 | Indonesia UAE India Saudi Arabia Singapore Thailand Kenya Malaysia Mexico Nigeria |
56 Global 28
79 China
76 India
74 UAE
73 Indonesia
一
72 Saudi Arabia
7270686764 Thailand
Malaysia
Singapore
Kenya
61 Nigeria
59 Mexico
56 Netherlands
53 Brazil
53 Canada
52 Australia
50 Italy
49 S. Africa
49 Sweden
47 Colombia
47 France
47 Ireland
46 Spain
46 U.S.
45 Germany
4339 S. Korea
Argentina
39 Japan
39 UK
# Greatest changes in
S. Korea Malaysia Nigeria Thailand Australia China Colombia UK
# Mass-Class Divide: Income-Based Inequality Across Markets
# Trust Index
(average percent trust in NGOs, business, government, and media)
Distrust Neutral Trust (1-49) (50-59) (60-100)
Double-digit trust inequality in 23 countries, up from 21 countries in 2023
# Greatest income-based trust inequality in:
27pts
23pts
Thailand Saudi Arabia Indonesia Colombia Germany
19pts
18pts
18pts
2024 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU\_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg., by income
Income quartiles were determined separately for each country based on the distribution of household incomes among respondents from that country.
| | |
| --- | --- |
| 63 | Global 28 |
| 88 87 | Saudi Arabia |
| 83 82 82 | China UAE Indonesia |
| | Thailand |
| 80 74 | India Malaysia |
| 73 | Singapore |
|
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