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Announcing our 2025 strategy
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Giving What We Can🔸
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This is an organizational strategy announcement from Giving What We Can, an effective altruism-aligned charity pledge organization; tangentially relevant to AI safety via EA community infrastructure and funding ecosystem context.
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CommunityEffective givingAnnouncements and updatesGiving What We CanOrganization strategyOrganization updates
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Summary
Giving What We Can outlines its 2025 strategy centered on scaling the 10% Pledge as a cultural norm for effective giving. The organization sets a BHAG of 1 million pledgers donating $3B USD annually to high-impact charities by 2027, roughly 100x current scale, to be pursued through diversified growth pathways including digital marketing, partnerships, and community advocacy.
Key Points
- •GWWC is focusing exclusively on its 10% Pledge as the core initiative, retiring other programs, based on impact evaluation findings.
- •The BHAG targets 1 million pledgers donating $3B USD annually—equivalent to ~100x current scale and potentially saving ~1 million lives per year.
- •Growth strategy involves testing multiple parallel pathways (digital marketing, partnerships, media/PR, direct outreach) rather than betting on a single approach.
- •2025 focus is on laying operational foundations: hiring Chief Operating and Chief Growth Officers, improving systems, and building pledge growth engines.
- •Strategy includes 'responsible scaling' guardrails to maintain pledge quality and adherence to effective giving principles as the organization grows.
Cited by 1 page
| Page | Type | Quality |
|---|---|---|
| Earning to Give: The EA Strategy and Its Limits | -- | 63.0 |
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Announcing our 2025 strategy — EA Forum
This website requires javascript to properly function. Consider activating javascript to get access to all site functionality. Hide table of contents Announcing our 2025 strategy
by Giving What We Can🔸 Apr 10 2025 3 min read 8 132
Community Effective giving Announcements and updates Giving What We Can Organization strategy Organization updates Frontpage Announcing our 2025 strategy Background Focus on pledges Introducing our BHAG Working towards our BHAG Laying the foundations for scalable growth Looking towards the future BHAG FAQ: 8 comments We are excited to share a summary of our 2025 strategy, which builds on our work in 2024 and provides a vision through 2027 and beyond!
Background
Giving What We Can (GWWC) is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a cultural norm.
Focus on pledges
Based on our last impact evaluation [1] , we have made our pledges – and in particular the 🔸 10% Pledge – the core focus of GWWC’s work . [2] We know the 🔸10% Pledge is a powerful institution, as we’ve seen almost 10,000 people take it and give nearly $50M USD to high-impact charities annually. We believe it could become a norm among at least the richest 1% — and likely a much wider segment of the population — which would cumulatively direct an enormous quantity of financial resources towards tackling the world’s most pressing problems.
We initiated this focus on pledges in early 2024, and are doubling down on it in 2025. In line with this, we are retiring various other initiatives we were previously running and which are not consistent with our new strategy.
Introducing our BHAG
We are setting ourselves a long-term Big Hairy Audacious Goal (BHAG) of 1 million pledgers donating $3B USD to high-impact charities annually, which we will start working towards in 2025.
1 million pledgers donating $3B USD to high-impact charities annually would be roughly equivalent to ~100x GWWC’s current scale, and could be achieved by 1% of the world’s richest 1% pledging and giving effectively. Achieving this would imply the equivalent of nearly 1 million lives being saved [3] every year .
See the BHAG FAQ for more info.
Working towards our BHAG
Over the coming years, we expect to test various growth pathways and interventions that could get us to our BHAG, including digital marketing, partnerships with aligned organisations, community advocacy, media/PR, and direct outreach to potential pledgers. We think it’s likely that multiple of them will be needed to achieve our ambitious goal and that they will complement and strengthen each other if implemented well. Hence, rather than selecting only one or two interventions and doubling down, over the next few years we will iteratively build GWWC’s capacity to excel at various growth interventions to convert new audiences.
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