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EU AI Act Article 50

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artificialintelligenceact.eu·artificialintelligenceact.eu/article/50/

This is the official text of EU AI Act Article 50, a binding legal provision requiring transparency disclosures for AI-human interactions and AI-generated content, relevant to governance and deployment policy discussions.

Metadata

Importance: 62/100legislationprimary source

Summary

Article 50 of the EU AI Act establishes transparency and disclosure obligations for AI systems that interact with humans, generate synthetic content, or are used for emotional recognition and biometric categorization. It requires operators to inform users when they are interacting with AI, and mandates labeling of AI-generated content including deepfakes. This article is a key regulatory provision addressing transparency in AI deployment.

Key Points

  • Requires providers of AI systems interacting with natural persons to ensure those persons are informed they are interacting with AI, unless obvious.
  • Mandates disclosure when AI systems are used for emotion recognition or biometric categorization of individuals.
  • Obliges operators deploying AI that generates synthetic audio, image, video, or text content to label it as artificially generated.
  • Includes specific provisions on deepfakes, requiring clear disclosure that content has been artificially generated or manipulated.
  • Exemptions exist for legitimate purposes such as authorized law enforcement activities or certain creative/satirical content.

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