Synthesia - AI Video Generation Platform

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Synthesia is a commercial AI video synthesis platform relevant to AI safety discussions around synthetic media, deepfakes, and disinformation; it exemplifies the dual-use nature of generative AI capabilities now widely accessible to enterprises.

Metadata

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Summary

Synthesia is an AI-powered video creation platform that generates synthetic video content featuring AI avatars and voices from text input. It enables enterprises to produce training, marketing, and communications videos at scale without traditional filming. The platform raises significant concerns for AI safety researchers due to its role in enabling synthetic media, deepfakes, and potential misuse for disinformation.

Key Points

•Generates professional-quality synthetic video with AI avatars from text scripts, dramatically reducing video production time and cost
•Used by large enterprises (SAP, Heineken, Merck, Booz Allen Hamilton) for training, internal comms, and sales enablement
•Enables rapid translation and localization of video content across languages using AI voice synthesis
•Represents a dual-use capability: legitimate productivity tool with serious potential for synthetic media misuse and disinformation
•Illustrates how accessible AI video synthesis has become, lowering the barrier for creating convincing synthetic media at scale

Cited by 1 page

Page	Type	Quality
AI Disinformation	Risk	54.0

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Use cases

## Train, market and sell like a Fortune 100 company

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65eb2aa40b9c62e9fd68071c_Sphere-Indigo-Light.webp)

Change Management

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d70e/68418296f326de753d811d0d_sap-logo.svg)

“It's enterprise-ready and makes video creation easy.”

Niraj Singh

Head of SAP Experience Garage

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f8660768719ccda419bf8b_Play-dark.svg)![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f86607e501c6115b300a2e_Pause-dark.svg)

Play story

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![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/684167790cca48c80610d0a4_sap-poster.webp)

![SAP](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/684167790cca48c80610d0a4_sap-poster.webp)

Sales enablement

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d70e/684182c929f2dba8935d6212_moodys-logo.svg)

"What used to take 4 hours now takes 30 minutes."

Rosalie Cutugno

Global Sales Enablement Lead

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f8660768719ccda419bf8b_Play-dark.svg)![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f86607e501c6115b300a2e_Pause-dark.svg)

Play story

Pause

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416b6af9139a3abb442dc1_moodys-poster.webp)

![Moody's](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416b6af9139a3abb442dc1_moodys-poster.webp)

Operations training

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d70e/684182ac5381ffecdef7a09d_heineken-logo.svg)

"The platform is so easy to use and intuitive."

Frank Grijspaarde

Global TPM Manager

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f8660768719ccda419bf8b_Play-dark.svg)![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f86607e501c6115b300a2e_Pause-dark.svg)

Play story

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![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416b6c6e3d2f100a9bcb5a_heineken-poster.webp)

![Heineken](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416b6c6e3d2f100a9bcb5a_heineken-poster.webp)

Internal communications

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d70e/68418275683a316f54b359e3_merck-logo.svg)

“We make videos fast and use them every day.”

Prashanth Poli

Group Data & AI Strategy Project Manager

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f8660768719ccda419bf8b_Play-dark.svg)![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/65f86607e501c6115b300a2e_Pause-dark.svg)

Play story

Pause

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416779a7bb987f54796407_merck-poster.webp)

![Merck KGaA](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d710/68416779a7bb987f54796407_merck-poster.webp)

Employee training

![](https://cdn.prod.website-files.com/65e89895c5a4b8d764c0d70e/685cf437202633cf8d13

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