Edelman Trust Barometer
webCredibility Rating
Good quality. Reputable source with community review or editorial standards, but less rigorous than peer-reviewed venues.
Rating inherited from publication venue: Edelman
Relevant to AI governance discussions as it provides empirical data on public trust in AI and tech institutions, useful context for understanding societal acceptance and legitimacy challenges facing AI deployment and regulation.
Metadata
Summary
The Edelman Trust Barometer is an annual global survey measuring public trust in institutions including government, business, media, and NGOs across dozens of countries. It provides data on how trust levels shift in response to technological change, AI adoption, and societal events. The research is widely cited in policy and governance discussions about responsible technology deployment.
Key Points
- •Annual survey covering 28+ countries measuring trust in four key institutions: government, business, media, and NGOs
- •Tracks public attitudes toward AI and emerging technologies, including fears about job loss, misinformation, and lack of accountability
- •Consistently finds that trust in AI companies and tech sector is lower than trust in traditional institutions in many regions
- •Data is used by policymakers, corporations, and civil society to understand public sentiment and inform governance decisions
- •Highlights growing 'trust gap' between informed elites and general population regarding technology risks and benefits
Cited by 1 page
| Page | Type | Quality |
|---|---|---|
| AI Risk Public Education | Approach | 51.0 |
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REPORT
### 2026 Edelman Trust Barometer
With Trust at the center of economic, political and social stability, the 2026 Edelman Trust Barometer, our world leading study on Trust, will assess the currents shaping public belief and institutional influence.
[EXPLORE THE FINDINGS](https://www.edelman.com/trust/2026/trust-barometer "EXPLORE THE FINDINGS")

REPORT
### 2026 Edelman Trust Barometer: Special Report - Trust and Health
How is trust shaping the future of global health? Explore how shifting societal forces, evolving leadership, and rising public expectations are redefining the health landscape. Be the first to access the report.
[SIGN UP TODAY](https://www.edelman.com/ "SIGN UP TODAY")

DIGITAL & TECHNOLOGY
### Leading Communications in the Age of AI
Edelman is redefining how organizations communicate and earn trust though advanced, responsible AI solutions. We help businesses and organisations adopt AI with transparency, and reliability - ensuring every system is explainable, ethical, and aligned to business goals.
[EXPLORE OUR SOLUTIONS](https://www.edelman.com/expertise/ai "EXPLORE OUR SOLUTIONS")

REPORT
### 2026 Edelman Trust Barometer
With Trust at the center of economic, political and social stability, the 2026 Edelman Trust Barometer, our world leading study on Trust, will assess the currents shaping public belief and institutional influence.
[EXPLORE THE FINDINGS](https://www.edelman.com/trust/2026/trust-barometer "EXPLORE THE FINDINGS")

REPORT
### 2026 Edelman Trust Barometer: Special Report - Trust and Health
How is trust shaping the future of global health? Explore how shifting societal forces, evolving leadership, and rising public expectations are redefining the health landscape. Be the first to access the report.
[SIGN UP TODAY](https://www.edelman.com/ "SIGN UP TODAY")

DIGITAL & TECHNOLOGY
### Leading Communication
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