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NewsGuard: News Reliability Ratings Service

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Relevant to AI safety discussions around information quality, training data curation, and misinformation; NewsGuard ratings could help filter low-quality sources when building AI training datasets or evaluating AI-generated content.

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Importance: 25/100tool pagetool

Summary

NewsGuard provides credibility and reliability ratings for news and information websites, assigning nutrition-label-style scores based on journalistic standards. It aims to combat misinformation by giving users, platforms, and advertisers transparent assessments of news sources. The service is used by media organizations, ad-tech companies, and educational institutions.

Key Points

  • Rates thousands of news websites on nine journalistic criteria including transparency, accuracy, and corrections policies
  • Provides 'nutrition labels' for news sources to help users quickly assess credibility of information outlets
  • Used by advertisers to avoid funding misinformation sites through programmatic ad placement
  • Integrates with browsers, social platforms, and search tools to surface reliability ratings at point of consumption
  • Relevant to AI safety as LLMs trained on or citing unreliable sources may propagate misinformation

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# News Reliability Ratings

## **Reliability ratings for news outlets based on nonpartisan journalistic criteria**

NewsGuard deploys a team of expert journalists to rate and review the reliability of news sources across the open web, social media, and content platforms based on a set of apolitical [criteria of journalistic practice](https://www.newsguardtech.com/ratings/rating-process-criteria/).

Accessible via web dashboard, API or cloud datastream, our ratings have become the trusted source for understanding media reliability for [research institutions](https://www.newsguardtech.com/industries/researchers), [technology platforms](https://www.newsguardtech.com/industries/digital-platforms), [news aggregators](https://www.newsguardtech.com/industries/news-aggregators), [artificial intelligence](https://www.newsguardtech.com/industries/artificial-intelligence) providers, [advertising companies](https://www.newsguardtech.com/industries/advertising-industry), and [news consumers](https://www.newsguardtech.com/solutions/newsguard-app/) worldwide.

# Request a Demonstration

![](https://www.newsguardtech.com/wp-content/uploads/2021/08/NewAdsScreenshot.png)

[Contact Us](https://www.newsguardtech.com/solutions/news-reliability-ratings/#)

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## **Coverage of 35K+ news sources worldwide**

NewsGuard’s ratings cover more than 35,000 online sources  across the web, social media and content platforms, [TV and CTV networks](https://www.newsguardtech.com/solutions/tv-reliability-ratings/), and [podcasting platforms](https://www.newsguardtech.com/solutions/podcast-reliability-ratings/). The ratings cover publishers accounting for 95%+ of online engagement with news.

## **30+ data points about each rated news source**

Each rated publisher receives a rating on each of NewsGuard’s criteria, a total reliability score of 0-100, an overall rating level, and more than 30 descriptive metadata fields with data about the site’s ownership, content, and operations.

## **Continuous updates to ensure accuracy**

Ratings are refreshed regularly to ensure they remain accurate and up to date. NewsGuard’s team tracks changes in publishers’ content, ownership, domain-hopping, or other factors that could impact a publisher’s score — and monitors for new publishers to rate on a continuous basis.

## **Backed by detailed ‘Nutrition Label’ reports**

The evidence supporting each rating is specified in a detailed report produced by NewsGuard’s analysts called a “Nutrition Label,” including specific examples of content causing a publisher to fail any of the rating criteria. Before publishi

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