Back
Kalshi and Chicago Blackhawks Partnership
blognews.kalshi.com·news.kalshi.com/p/kalshi-chicago-blackhawks-partnership
This announcement is tangential to AI safety but may be relevant to researchers tracking the mainstream adoption and regulatory normalization of prediction markets, which are sometimes discussed in forecasting and governance contexts.
Metadata
Importance: 12/100press releasenews
Summary
Kalshi, a federally regulated prediction market exchange, has partnered with the Chicago Blackhawks, marking the first NHL team and first North American sports team to collaborate with a prediction market platform. The deal includes co-marketing, signage at the United Center, and broadcast exposure in the Chicago area. It builds on Kalshi's broader NHL partnership and aims to expand prediction market adoption through sports fan engagement.
Key Points
- •Chicago Blackhawks become the first NHL team and first North American sports team to partner with a prediction market platform.
- •Partnership includes co-marketing, social media engagement, and signage at United Center and Chicago-area broadcasts.
- •Builds on Kalshi's October NHL league-wide partnership, extending reach to individual team level.
- •Kalshi is a federally regulated exchange, distinguishing it from unregulated prediction or gambling platforms.
- •Initiative aims to convert passive sports viewers into active participants through real-world event trading.
Cited by 1 page
| Page | Type | Quality |
|---|---|---|
| Kalshi (Prediction Market) | Organization | 25.0 |
Cached Content Preview
HTTP 200Fetched Mar 20, 20263 KB
- [Home](https://news.kalshi.com/)
- [Posts](https://news.kalshi.com/archive)
- Two originals join forces: Kalshi and the Chicago Blackhawks announce partnership
# Two originals join forces: Kalshi and the Chicago Blackhawks announce partnership
With this agreement, the Blackhawks become the first sports team in North America to partner with a prediction market platform.
By [Kalshi](https://news.kalshi.com/authors/kalshi)
Dec 23, 2025
Kalshi, the first federally regulated prediction market exchange, and the Chicago Blackhawks today announced a first-of-its-kind brand partnership. The collaboration makes the Chicago Blackhawks the first [**National Hockey League (NHL)**](https://news.kalshi.com/p/kalshi-partners-with-nhl-hockey) club and the first sports team in North America to partner with a prediction market platform.
The partnership, which begins this week, includes IP and marks sharing for co-marketing purposes, social media engagement, and Kalshi signage at the United Center as well as during Blackhawks broadcasts in the Chicago metro market. Illinois is a top-ten market for Kalshi.
## **The Kalshi–Chicago Blackhawks partnership**
Kalshi is the world’s largest prediction market, having created and established the entire prediction market category. Users can trade on real-world events to predict the outcomes of events that have real-time market impact, such as elections, economic indicators, cultural moments, and more. Kalshi has become the definitive source for staying informed about the future and is used by reporters, politicians, pundits, Wall Street, and Main Street.
In October, Kalshi announced a partnership with the NHL, giving Kalshi access to official NHL proprietary data and rights to use NHL marks, logos, and official designations across its platforms and products.
## **The Blackhawks’ centennial**
The Chicago Blackhawks, one of the NHL’s Original Six franchises, were founded in 1926 and are currently celebrating their Centennial season, which will culminate with their 100th anniversary game in November 2026. Throughout their history, the Blackhawks have introduced several innovations to the sport, including the original goal horn, the butterfly save, the curved stick, and more.
“We’re proud to share an innovative mindset with Kalshi,” said Blackhawks Executive Vice President of Revenue and Strategy Matt Gray. “Prediction markets are changing how fans interact with sports – moving from passive viewing to informed, engaged participation – and we’re excited to explore that with our fans during this Centennial season.”
“The Blackhawks have a fanbase like no other,” said Adam Barrick, Head of Sports Partnerships at Kalshi. “We’re looking forward to adding value to
... (truncated, 3 KB total)Resource ID:
ce8986433e667d08 | Stable ID: YWI4ZGM1Y2