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GWWC Strategy - givingwhatwecan.org
webCredibility Rating
3/5
Good(3)Good quality. Reputable source with community review or editorial standards, but less rigorous than peer-reviewed venues.
Rating inherited from publication venue: Giving What We Can
Tangentially relevant to AI safety in that GWWC operates within the effective altruism community, which funds AI safety work, but this page focuses on philanthropic strategy rather than technical AI safety topics.
Metadata
Importance: 18/100organizational reporthomepage
Summary
This page outlines the strategic direction of Giving What We Can (GWWC), an effective altruism organization focused on promoting impactful charitable giving. It describes their mission to inspire a culture of giving more and better, their approach to growing a pledge community, and their theory of change for maximizing charitable impact.
Key Points
- •GWWC's core mission is to encourage people to pledge a meaningful portion of their income to highly effective charities.
- •Their strategy focuses on community building, norm-shifting around giving, and directing resources to the most impactful causes.
- •The organization operates within the effective altruism ecosystem, with cause areas including global health, animal welfare, and existential risk.
- •GWWC uses pledge mechanics and social commitment to sustain long-term donor engagement and accountability.
- •Their theory of change emphasizes both volume of giving and quality of giving (directing funds to high-impact opportunities).
Cited by 1 page
| Page | Type | Quality |
|---|---|---|
| Giving What We Can | Organization | 62.0 |
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# Our strategy
Our purpose
##### [Our strategy](https://www.givingwhatwecan.org/about-us/strategy\#pageTop)
* * *
[Our purpose](https://www.givingwhatwecan.org/about-us/strategy#our-purpose)
[Our approach](https://www.givingwhatwecan.org/about-us/strategy#our-approach)
[Our current strategy](https://www.givingwhatwecan.org/about-us/strategy#our-current-strategy)
[Our impact](https://www.givingwhatwecan.org/about-us/strategy#our-impact)
[Support our work](https://www.givingwhatwecan.org/about-us/strategy#support-our-work)
## Our purpose
[Giving What We Can](https://www.givingwhatwecan.org/) (GWWC) is working towards a world without preventable suffering or existential risk, where everyone is able to flourish.
We believe that [effective charitable donations](https://www.givingwhatwecan.org/charity-comparisons) can do an astonishing amount of good towards that end.
Thus, **we're on a mission to** **create a world in which giving _effectively and significantly_ is a cultural norm**.
We focus on educating and empowering "ordinary people" about the power of effective philanthropy, helping donors maximise their charitable impact throughout their lives, and increasing the number of donors who prioritise effectiveness when deciding which programs to support.
In all our work, we strive to take a positive and collaborative attitude, be transparent in our communication and decision-making, and adopt a [scout mindset](https://en.wikipedia.org/wiki/The_Scout_Mindset) to guide us towards doing the most good we can do.
## Our approach
We grow the effective giving movement through our three core products:
- Our **pledges**, which inspire a global community of donors to give more significantly, more sustainably and more effectively
- Our **advice**, which helps donors to give effectively and guides them to high-impact giving opportunities across a diversity of worldviews
- Our **donation platform**, which makes effective giving easy and widely accessible across multiple countries
Additionally, we support and provide coordination for the broader effective giving ecosystem, including by making our products available to other effective giving organisations, coordinating within the ecosystem, and helping incubate new projects to fill pressing gaps.
## Our current strategy
Below, you'll find our most recent strategy update, which details — more specifically — our current approach to actioning our ambitious goals.
[2026 strategy announcement](https://www.givingwhatwecan.org/blog/announcing-our-2026-strategy)
## Our impact
Giving What We Can has considerable impact through the money it counterfactually moves to effective charities. Our [2020-2022 impact evaluation](https://docs.google.com/document/d/1l0RjbMLXjwjy5Pqg4aLe-_YDLXw8T3DT5QP0AQGYHTo/edit#heading=h.rp402ri7bbko) ( [executive summary](https://forum.effectivealtruism.org/posts/EipE75vsDuD7bdJar/gwwc-s-2020-2022-impact-evaluation-executive-summary)) estimates that **we counterfactually generated
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