Reducetarian Foundation — Fish Consumption Messaging Research

[Farm Animal Welfare] Grant investigator: Lewis Bollard This page was reviewed but not written by the grant investigator. Reducetarian Foundation staff also reviewed this page prior to publication. Open Philanthropy recommended a grant of $14,190 to the Reducetarian Foundation to support research to analyze the impact of various messages on fish consumption, led by Gregg Sparkman and Johanna Matt-Navarro. The research will include a survey on norms and values correlated with fish consumption, an assessment of messages to reduce fish consumption, and a randomized controlled trial on the effectiveness of selected messages in reducing fish consumption among consumers. This falls within our focus area of farm animal welfare.